If you take the professional route, your dentist will take a mold of your teeth to create customized trays that you wear. While systems vary, you generally place a bleaching gel into the trays, which resemble a mouth guard, and wear them for an hour or two a night for about two weeks. Over-the-counter systems will provide bleach and trays, but the trays may cause irritation since they are not specifically tailored to your teeth. The customized bleaching systems a dentist provides usually cost between $200 and $400, while the over-the-counter systems can range from $15 to $85.
For the most dramatic result, you might want to consider an in-office bleaching procedure, which can make your teeth about nine times whiter in about an hour. Dentists use a protective gel that coats your gum tissue, and then apply a solution that contains between 15 percent and 35 percent hydrogen peroxide. A light is directed at your teeth to activate the gel. After the session, you're asked to avoid colored foods and beverages for about 48 hours. These procedures range in cost from $500 to $1,000. Some dentists also offer a combination of in-office and at-home methods.
No matter what whitening method you use, your teeth will gradually assume their old shade over time, regressing, Messina estimates, by about half a shade every six months. Someone who has had an in-office procedure might opt to use a home whitening kit or whitening strips to prevent future staining. If you are doing follow-up maintenance, however, you should check in with your dentist regularly — which you should be doing anyway, for that routine cleaning every six months.
"One of the nice side effects is that if you're proud of your smile, if you're investing in the care of your smile, then you're more likely to brush and floss and see the dentist regularly," Messina says.
"Tooth whitening is a fairly simple procedure that can produce a lot of beneficial effects," he continues. "If we improve someone's self-confidence, then they look better because they hold their head up high and smile."